Top Reasons To Translate Your Website

Do you need to translate your website? Do you need to translate your website? It’s a great big world out there, and the internet makes it easier than ever before to do business with it. There’s no one universal language in use out there, though, which inevitably means that there are some markets you’re not reaching with a single-language website. If you’re looking for a reason to branch out and go multilingual, here are some important ones. Please bear in mind that this list is by no means comprehensive; the advantages of website translation are virtually endless!

1) More Languages = More Customers

This is such a huge reason that it must definitely be first on any list. The internet truly is a global phenomenon. Customers are much easier to reach if you address them in their own language, this is a clear reason to translate. When you decide to translate your website, you are stepping into their world and looking to grow your business beyond your borders.

2) You’re Easier To Find When You Translate Your Website

If you’ve already invested in digital marketing efforts like SEO, you know that it is seriously important to make your website easy to find via search engines. Well, consider how many web searches are run in languages other than your own! It is a lot easier to rank high in those search results when your site has a native-language version for Google to index.

3) MSEO – Multilingual SEO

To expand a little on that last point, once you go seriously multilingual, you’ll want to adjust your online marketing strategies to fit. That means engaging in multilingual search engine optimisation. Once you’re looking at analytic data reflecting a truly global audience, you may discover that the most useful search terms to target are in a language other than your own. So yes, there is a definite need to pan out a strategy to to translate your website translate your website into the target languages.

Other important reasons to Translate Your Website:

4) It May Be Necessary To Reach The Right Customers

Your site visitors and customers may actually be crying out for a translated website. If a significant portion of your user base is accustomed to browsing in another language, it’s time to translate!

5) International Customer Engagement

You’re probably already aware that online marketing gives you an unprecedented opportunity to connect with your customers and get immediate feedback on the impression your products and services are making. What about feedback from users who don’t speak your language?

6) Continued Growth

Going multilingual is an effective way to pursue further growth without engaging in head-to-head competition. The first stage of that is planning the target markets and what is needed in terms of what language(s) to translate first.

Business Growth comes with Deciding To Translate Your Website