There is no doubt that, in this day and age, if you have a business or want to promote a brand, you must be present on the Internet. But imagine that you have a highly comprehensive website, perfectly structured, that has been scrupulously designed to function as your business card to the world. What happens if no one accesses it? What if no one can find it in the vast ocean of information that is the Internet?

Appearing at the top of search engine results is essential to attract visitors. You should know that 71% of clicks are received by the first 3 results on the search engine page for any given search. In order to occupy these top positions, one must work on good SEO (Search Engine Optimisation) (Search Engine Optimisation), which will make the website more visible to search engines.

More than 61 billion searches are performed every month, half of which are converted into direct web leads or conversions. leads You cannot miss the opportunity to be present in this fight!

The most widely used search engine is undoubtedly Google but it is not the predominant search engine in 100% of countries. Countries such as China or Russia use Baidu or Yandex and depending on the markets we want to access, we will have to take into account their specificities.

Multilingual SEO. The key to international success

In addition to the above, other variables that may condition the success or failure of the Internet experience must be considered. You should bear in mind that 75% of consumers prefer to buy products in their own language and 60% rarely buy from websites that are only in English. Potential buyers obviously search in their native language. Therefore, the secret lies in optimising a website in different languages so that each user is redirected to the corresponding web version according to the language in which he or she has searched. 

How can you achieve this optimisation? Thanks to Iddiom’s Multilingual SEO service, de Iddiom we integrate all SEO work into our translation process. A translation that can be far from literal, as the texts will have to be adapted to the market the client wishes to address.

Tell us what you need, and we’ll be happy to help you with your Multilingual SEO needs.