{"id":5862,"date":"2022-02-16T19:18:17","date_gmt":"2022-02-16T19:18:17","guid":{"rendered":"https:\/\/iddiom.com\/?p=5862"},"modified":"2025-01-14T12:34:44","modified_gmt":"2025-01-14T12:34:44","slug":"la-importancia-del-seo","status":"publish","type":"post","link":"https:\/\/iddiom.com\/en\/la-importancia-del-seo\/","title":{"rendered":"The importance of SEO"},"content":{"rendered":"<p>There is no doubt that, in this day and age, if you have a business or want to promote a brand, you must be present on the Internet. But imagine that you have a highly comprehensive website, perfectly structured, that has been scrupulously designed to function as your business card to the world. What happens if no one accesses it? What if no one can find it in the vast ocean of information that is the Internet?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-1024x680.jpg\" alt=\"\" class=\"wp-image-5863\" srcset=\"https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-1024x680.jpg 1024w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-300x199.jpg 300w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-768x510.jpg 768w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-1536x1020.jpg 1536w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-18x12.jpg 18w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-547x362.jpg 547w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-352x233.jpg 352w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637-255x170.jpg 255w, https:\/\/iddiom.com\/wp-content\/uploads\/2022\/03\/pexels-pixabay-270637.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Appearing at the top of search engine results is essential to attract visitors. You should know that <strong>71% of clicks are received by the first 3 results on the search engine page for any given search<\/strong>. In order to occupy these top positions, one must work on good SEO <em>(Search Engine Optimisation)<\/em> (Search Engine Optimisation), which will make the website more visible to search engines.<\/p>\n\n\n\n<p>More than <strong>61 billion searches<\/strong> are performed every month, half of which are converted into direct web leads or conversions. <em>leads<\/em> You cannot miss the opportunity to be present in this fight!<\/p>\n\n\n\n<p>The most widely used search engine is undoubtedly <strong><em>Google<\/em><\/strong> but it is not the predominant search engine in 100% of countries. Countries such as China or Russia use Baidu or Yandex and depending on the markets we want to access, we will have to take into account their specificities.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Multilingual SEO. The key to international success<\/strong><\/h1>\n\n\n\n<p>In addition to the above, other variables that may condition the success or failure of the Internet experience must be considered. You should bear in mind that <strong>75% of consumers prefer to buy products in their own language and 60% rarely buy from websites that are only in English.<\/strong> Potential buyers obviously search in their native language. Therefore, the secret lies in optimising a website in different languages so that each user is redirected to the corresponding web version according to the language in which he or she has searched.&nbsp;<\/p>\n\n\n\n<p>How can you achieve this optimisation? Thanks to <strong>Iddiom\u2019s Multilingual SEO service,<\/strong> <strong>de Iddiom<\/strong> we integrate all SEO work into our translation process. A translation that can be far from literal, as the texts will have to be adapted to the market the client wishes to address.<\/p>\n\n\n\n<p>Tell us what you need, and we\u2019ll be happy to help you with your Multilingual SEO needs.<\/p>","protected":false},"excerpt":{"rendered":"<p>No cabe duda de que, en los tiempos que corren, si tiene un negocio o quiere promocionar una marca, debe estar presente en Internet. Pero imagine que usted tiene una web muy completa, perfectamente estructurada y que ha sido dise\u00f1ada escrupulosamente para que funcione ante el mundo como su carta de presentaci\u00f3n. \u00bfQu\u00e9 pasa si&hellip; <a class=\"more-link\" href=\"https:\/\/iddiom.com\/en\/la-importancia-del-seo\/\"> Read More<i class=\"fa fa-angle-double-right\"><\/i><\/a><\/p>","protected":false},"author":2,"featured_media":5863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[90,89],"tags":[36,92,41,91,43],"class_list":{"0":"post-5862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internacional","8":"category-seo","9":"tag-actualidad","10":"tag-internacional","11":"tag-internet","12":"tag-seo","13":"tag-traduccion","14":"entry"},"_links":{"self":[{"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/posts\/5862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/comments?post=5862"}],"version-history":[{"count":1,"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/posts\/5862\/revisions"}],"predecessor-version":[{"id":5864,"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/posts\/5862\/revisions\/5864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/media\/5863"}],"wp:attachment":[{"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/media?parent=5862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/categories?post=5862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iddiom.com\/en\/wp-json\/wp\/v2\/tags?post=5862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}